Mission Statement
The Accounting, Business Administration, Logistics Management, and Real Estate Management
programs are part of the School of Business & Management and, as such, have developed
the following mission statement:
“The School of Business & Management Programs are designed to increase the capabilities
of our diverse community through empowering students in developing technical skills,
analytical abilities, critical thinking, and global mindset. Our efforts are to develop
local and regional competitiveness for businesses by preparing students and expanding
the skills of life-long learners. Our mission is to provide an equitable learning
environment and offer a curriculum from which Business & Management students develop
the relevant skills necessary for academic and professional success."
Dean of Instruction: Ashley Etchison
Department Chair: Patty Worsham
Counselor: Ted Jackson
Educational Advisor: Natalie Aceves
Instructional Department Specialist: Melissa Olivieri
Library Liaison: Hayley Ashby
Pathways & Programs
Trailhead
Areas of Emphasis
Associate Degrees for Transfer (ADT's)
Career Education Programs:
Strategic Plan
Strategic Goal 1: Continuous Improvement of Program/Curricular Offerings
- Objective #1: Deliver current curriculum with 100% of syllabi reviewed and updated
in five-year cycles.
- Objective #2: Modify program offerings as required to address existing market demands
in the Inland Empire.
- Objective #3: Periodic evaluation of new courses, topics courses, or other activities
(e.g., certifications) in support of current or new programs and business trends.
- Objective #4: Achieve and maintain levels consistent with ACBSP Accreditation.
Strategic Goal 2: Program Offering, Growth, and Expansion
- Objective #1: Expand and build on existing programs to support increased enrollments,
completions, and skill gains.
- Objective #2: Development of new courses, topics courses, or other activities (e.g.,
certifications) in support of current or new programs and business trends.
Strategic Goal 3: Create Effective Stakeholder Partnerships
- Objective #1: Consistent and regular interactions with local business advisory committee.
- Objective #2: Increase students’ opportunities for hands-on and real-world experiences
during their studies in high impact practices, such as internships, and service learning.
- Objective #3: Sponsor and support industry centric clubs to increase student peer
and industry contacts.
- Objective #4: Establish and maintain regular contact with local Chambers of Commerce
and/or other Business/Industry NGO.
Strategic Goal 4: Faculty Development, Engagement, and Retention
- Objective #1: Continuous Course SLO assessment, Review, and Improvement.
- Objective #2: Ongoing Faculty review through the Improvement of Instruction Process.
- Objective #3: Assess and enhance faculty mentoring program to improve acclimation
of new faculty.
- Objective #4: Establish relevant, timely, and consistent professional & equity development
activities at the College level.
Alignment with Institutional Strategic Plan & Goals
Business Department Strategic Plan goal
|
Ties to
|
Institutional Strategic Goal
|
Strategic Goal 1:
Continuous Improvement of Program/Curricular Offerings
|
=
|
Strategic Direction 1: Student Transformation
|
Strategic Goal 2:
Program Offering, Growth, and Expansion
|
=
|
Strategic Direction 1: Student Transformation
Strategic Direction 3: College Transformation
|
Strategic Goal 3:
Create Effective Stakeholder Partnerships
|
=
|
Strategic Direction 2: Regional Transformation
|
Strategic Goal 4:
Faculty Development, Engagement, and Retention
|
=
|
Strategic Direction 3: College Transformation
|
Dashboards

Business Program Graduations



Business Pitch Competition
Title: Norco College and NACCE Host Business Pitch Competition and Pre-Competition Workshops
Location: IT-117 12:00pm-4:00pm
Description and Format:
- Round One: Students will submit a pre-recorded video pitch presenting their business plan. Submission
guidelines are as follow:
- Video Length: 5-7 minutes
- Format: MP4 or shareable link to a YouTube video Content Requirement Problem and Solution
Target Market Business Model Financial Overview Team & Operations Impact or Innovation
- Round Two: Each of the 10 finalists from Round One will deliver a live pitch (7 minutes) followed
by a Q&A session with the panel of judges Presentations must be accompanied by a pitch
deck (slides) Judges will score live presentations using the same rubric from Round
One Emphasis in Round two will be on the entrepreneur’s delivery, presence, and ability
to respond to questions Pre-Competition Workshops, Tuesdays May 13 and May 20th. Attend
at least 1 to qualify for the competition. Before the competition, we'll host two
workshops designed to prepare participants for success.
Pitch Planning Workshops
Location on campus: HUM-111
Time: 5:30-9:00pm
Developing a Business Plan
Workshop Date: May 13, 2025
Focus: This workshop will teach students how to create a detailed business plan, covering
market analysis, business modeling, operational planning, and financial forecasting.
Crafting a Winning Pitch Deck
Workshop Date: May 20, 2025
Focus: Participants will learn how to design and present a compelling pitch deck, focusing
on storytelling, visual communication, and effective presentation techniques.

