The importance of Norco College’s brand identity is paramount. The goal is to ensure the qualities identified in the brand identity statement are projected consistently in every item produced by the College. The graphic identity represents the image of Norco College and is the cornerstone in all communication efforts. This message must remain clear, singular, and consistent to build the identity which will differentiate Norco College from other colleges.
The Brand Positioning Statement
Norco College is an innovative community college focusing on programs in emerging technologies within industry and the arts. Our supportive faculty and staff are proud to offer competitive academic and career technical programs in an accessible environment. We are invested in the success of our students and the communities we serve.
As a newly accredited college, Norco College must begin to differentiate itself from how it was initially identified. It will take time to establish Norco College as an independent entity so that each time a constituent comes into contact with the brand, they will form the correct association as to who we are. As a newly named institution, it is vital that our new brand ties into our history of educational excellence and that it reflects our continued relationship as part of the three college system of Riverside Community College District. Therefore, what a constituent sees must be consistent each and every time the Norco College logos are used so that there is no confusion as to what Norco College is: an accredited higher education institution